Afternoon Tea trends in 2024

14 Nov 2024 Updated By: lucy

So, what trends are playing out on the afternoon tea market in 2024?

This topic was discussed in a recent British Baker article where our new flavoured scones made an appearance.

In the great scone debate it was raised there are certain elements of an afternoon tea that should remain traditional, such as the scone. This was challenged by our very own Anthony Saison who stated ‘most categories are evolving and reinventing themselves, it looks like the classic cream tea delicacy is lagging’.

Hence why we sought to reinvent the humble scone, serving up inspiration for afternoon tea providers with a trio new products. Diversifying the flavour profile of scones helps make scones less reliant on cream and jam and opens up the category to other dayparts, particularly growing occasions such as brunch.

Read full article here

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