Clean M and Nutri M : Our quality policy for the wellbeing of consumers
92% of British people say the quality of what they eat is important to them and that they like to know where it was made.
Naturalness, simplicity, provenance, and health are the words consumers use to describe why they choose certain products. Whether a product is healthy is a key critera for deciding to buy and that is why we launched the CLEAN M project in 2017. Our objective is to have the “cleanest” and simplest possible list of ingredients.
We are paying special attention to colorants, preservatives, emulsifiers and vegetable oils, the idea being to reduce their use as much as possible or eliminate them entirely.
We obtain our supplies locally where possible.
To fulfil the consumer’s expectations, NUTRI M is also interested in the nutritional aspects of its products: using less salt, sugar and fat while preserving flavours and textures.